Mass media enjoys a very prominent role in our lives. It is the only medium that keeps us informed and connected to the outside world. However, a medium this large is sure to influence society at large. The influences can be either positive or negative depending on several factors.
Mass media can be categorized into broadcast media, print media, outdoor media, and digital media. Broadcast media comprises radio, television, recorded music, and films, and transmits information in electronic forms. Print media, as the name suggests, is a form of printed physical media which includes newspapers, books, magazines, pamphlets, and comics. The third one-outdoor media-consists of signs, billboards, and placards used in several places to spread a common message. Digital media includes Internet services like blogs, emails, websites, etc. It also includes mobile phone technology.
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